VEMs is an Events, Festival and Venue Management Company established in 2014, specialising in unique brands. We have recently rebranded our events division - go to: Follow Fox Events for more on our flagship events are Santa's House Express, Wonderlights,  At the Manor , Safari Quest and Starlite Drive-in Cinema. We welcome over 160,000 guests annually. VEMS provides management services for all of these events. 


Santa's House Express is a premium Santa Experience based at the 5* Palmerstown House Estate. Launched in 2014, we welcome over 60,000 guests annually to enjoy an authentic, magical Christmas experience. This is an example of how our team can create a unique sustainable annual event to contribute to the local economy as well as bring benefits to the host venue. 

'Wonderlights' is a new, innovative event launched in 2019 with "Wonderlights presents: Ireland by Night" at Palmerstown house Estate in Kildare.  In 2021, Wonderlights launched "Castle of Light" in Malahide Castle and gardens and welcomed over 80,000 guests over its run. Guests can enjoy an enchanting night walk experience by festival light, highlighting various themes such as the local countryside, wildlife and folklore, accompanied by immersive projections and stunning lights displays. Guests can complete this accessible 2km outdoor experience with family and friends of all ages. 

At the Manor, launched in 2021 is a unique Summer festival series taking place in Palmerstown House Estate in Kildare and was designed to be a fully covid safe music festival for 2021. Guests saw their favourite tribute and party bands, classical singers, country bands and comedians all take the main stage while enjoying sumptuous food and drinks from our Michelin Starred food partner, Derry Clarke. All guests were seated at a socially distanced pod and contactless ticket scanning at entry meant guests could safely enjoy one of the only festivals in Ireland in summer 2021. We safely welcomed over 20,000 guests throughout the season.

Safari Quest is a unique self-drive experience for families to enjoy in the comfort of their own car. A journey through fantastical worlds of weird & wonderful creatures spread over 1100 acres. “Let’s see if you can unravel the mysteries and return as heroes!“. We decided in April 2020 not to wait around for everything to return to 'normal’. We preferred to develop Covid-Proof family event concepts with our partners. We are truly proud of this one!

Launched in response to the covid-19 pandemic was 'Starlite Drive-in Cinema' a fully contactless, social-distancing friendly event. Screening up to 4 movies each day for all the family on a state of the art 9 x 4 metre LED screen. We also offered meals and movie snacks, ordered online and delivered right to you car.


VEMS also provides the food & beverage management services to well-known summer Festivals such as 'Electric Picnic', 'Forever Young' and 'Kaleidoscope'. That equates to catering for circa 200,000 guests in 8 days.

We offer a range of oversized props suitable to rent for festivals, events and retail environments.  

Other services include Fundraising through unique events such as 'The Broadway Challenge', 'Strictly Come Dancing', 'Lip Sync Battle' and many more. VEMS has worked with 100’s of Charities, Schools and Sports clubs over the past 8 years raising much needed funds for clients such as the IRFU, Kildare GAA, Naas RFC.


Talk to us about our festival & event services, or if you are a venue looking to bring in extra revenue we would be delighted to discuss unique experiential opportunities.

Alan McGuirk 
Managing Director

Alan McGuirk has 30 years Senior Management experience in Venues, Events and Festival organization & management.


Before Alan launched VEMS in 2014, he held positions as Operations Director, Group Area Manager and General Manager in Theatres, Live Music Venues, The Irish Pub Phenomenon and Late Night Venues, in which he particularly excelled to distinction.

Alan has launched many new start ups and relaunched numerous successful ventures to date. He has provided consultancy and mentoring services to many operators across Ireland in all aspects of the hospitality sector. He has contributed to The Irish Nightclubs Association and Chamber of Commerce. 

Jessica Fagan
Marketing Director

Jessica Fagan has been working with VEMS from the beginning in 2014 and is now the Marketing Director.


Holding a Bachelor of Science degree in Marketing, Innovation and Technology, Jessica has over 10 years experience working in the hospitality and events industry in Dublin and Vancouver.

Jessica looks after the marketing and sales for each project and event, including websites, custom made booking and ticketing systems, social media and advertising.